200+ pieces of content in 6 months for one of Miami's leading Spanish speaking real estate coaches. Brand line structure, content pillars, and videos that went viral, 1,086 saves on the top post alone.
The Person
Carlos Herrán has been coaching Spanish speaking real estate professionals out of Miami for years. The knowledge, the credibility, the personality, all there.
What he needed was a system to put it in front of the right people, consistently. 200+ pieces. 6 months. Several went viral. The top post hit 1,974 likes and 1,086 saves.
The Brief
Carlos had the expertise, the personality, and the audience, but no structured content system behind it. We came in and built the foundation from scratch.
Brand line structure, content pillars, a filming system, and 200+ pieces of content produced over 6 months. Not just posts, a compounding library of content that kept growing his audience long after each session.
Some videos went viral. All of them worked.
What We Built
Before a single video was filmed, we built the structure. Content pillars, messaging frameworks, and a brand line that gave every video a clear purpose and consistent identity across all platforms.
One session per month. We guided Carlos on what to say and how to say it, scripted around his expertise, his audience, and the Spanish speaking real estate market. 200+ pieces over 6 months.
Edited, captioned, and formatted for maximum reach. Several videos went viral, the top post hitting nearly 2,000 likes and over 1,000 saves. Content that compounded every single week.
The Numbers
The Content
A content system built around your voice, your audience, and the people who need what you offer.
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