200+ pieces of content in 6 months for one of Miami's leading Spanish-speaking real estate coaches. Brand line structure, content pillars, and videos that went viral — 1,086 saves on the top post alone.
The Person
Carlos Herrán has been coaching Spanish-speaking real estate professionals out of Miami for years. The knowledge, the credibility, the personality — all there.
What he needed was a system to put it in front of the right people, consistently. 200+ pieces. 6 months. Several went viral. The top post hit 1,974 likes and 1,086 saves.
The Brief
Carlos had the expertise, the personality, and the audience — but no structured content system behind it. We came in and built the foundation from scratch.
Brand line structure, content pillars, a filming system, and 200+ pieces of content produced over 6 months. Not just posts — a compounding library of content that kept growing his audience long after each session.
Some videos went viral. All of them worked.
What We Built
Before a single video was filmed, we built the structure. Content pillars, messaging frameworks, and a brand line that gave every video a clear purpose and consistent identity across all platforms.
One session per month. We guided Carlos on what to say and how to say it — scripted around his expertise, his audience, and the Spanish-speaking real estate market. 200+ pieces over 6 months.
Edited, captioned, and formatted for maximum reach. Several videos went viral — the top post hitting nearly 2,000 likes and over 1,000 saves. Content that compounded every single week.
The Numbers
The Content
A content system built around your voice, your audience, and the people who need what you offer.
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