Two brands. Two strategies. One ecosystem. Monthly content for South Florals alongside their marketing team, and a full Content Engine launch for NuFlorist with Danny Sanchez as the face of the technology.
The Launch
NuFlorist needed a face the audience could trust. Danny was that face — representing the brand and the technology as its figurehead throughout the launch.
His presence gave the launch authority and credibility. When the right person stands in front of a brand, the audience pays attention.
The Brief
South Florals and NuFlorist are two brands within the same multimillion dollar luxury floral ecosystem — each needing a completely different content approach.
For South Florals, we worked alongside their marketing team — producing content monthly, delivering 100+ pieces in 3 months.
For NuFlorist, we ran the full Content Engine — 38 videos in month one, 4,000 organic views in under 30 days.
What We Built
We worked directly alongside the South Florals marketing team — producing content monthly and delivering 100+ pieces in 3 months. Compounded organic content that keeps working long after it's posted.
One session per month for NuFlorist. We scripted, filmed, edited, and delivered — 38 videos in the first month. 4,000 organic views in under 30 days, compounding every week.
We launched NuFlorist with Danny Sanchez as the face of the technology. His presence gave the brand authority and credibility from day one.
The Numbers
The Content
A full content ecosystem built around your business, your voice, and the clients you want to attract.
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